Find demographics of Twisted Pine customers in the Ale House.
Determine awareness of Twisted Pine CSR initiatives among customers.
Use results from survey to make improvements of Twisted Pine’s CSR initiatives to generate bigger impacts for the charities Twisted Pine supports, develop deeper relationships with Twisted Pine’s “fans,” and determine any changes necessary in marketing to recruit new customers.
Almost 35 percent (43 of 125) of respondents had heard of at least one of the Twisted Pine initiatives. Nearly 80 percent (34 of 43) of those who had heard of at least one initiative visited the Ale House monthly or more often. Also, 34 of 43 were Millennials and the same amount also lived in Boulder County.
Respondents who had heard of one Twisted Pine community initiative were more willing to purchase Twisted Pine beer over a competitor and recommend Twisted Pine to friend compared to those who had not hear of any of the Twisted Pine community initiatives.
The same respondents who had heard of one Twisted Pine initiative said it was more important in their purchasing decision for businesses to donate to charity compared to those who had not.
For questions dealing with the importance of corporate social responsibility in business such as corporate donations, corporate volunteering, operating sustainably or local resources, results showed that females, Millennials, and respondents who lived in Boulder County continually rated these CSR activities than their comparison groups (males, Gen X or Baby Boomers, non-Boulder County residents).