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Maps
The map to the right shows every current craft brewery in Colorado highlighted grey or orange. Those in orange promote CSR on its website in a capacity defined in our methodology. Each county is then colored as:
The map beneath focuses on the Denver area where there are over 50 breweries. You can also use our interactive map to zoom in on a region or county and see which breweries are promoting their CSR activities on their websites. Important findings
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Click to enlarge.
Click to enlarge.
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What does this mean?
Moving forward
For Confluence we hope to help all craft breweries improve their CSR promotions and practices through our services. We can either help manage all or a small portion of their CSR initiatives or create a strategy to better market these activities. We can help smaller breweries realize what they can do, what competitors are doing, and how to make an impact that aligns with where the craft brewery's vision and strategy take place.
We will try to update these maps every six months as more breweries enter the market and as other breweries hopefully improve their social reporting on their websites. For the future we hope to include analysis on breweries that promote using social media, on-site, and on products.
- Breweries outside of the Front Range promote their CSR efforts more often than those on the Front Range. Breweries in these more rural parts of Colorado may have a higher understanding of corporate social responsibility and/or provide a greater impact to their communities.
- For most craft breweries, improvements need to be made amongst those that do CSR activities but do not promote as well as those that do promote. Many that we recognized as promoting included minimal information and did not promote their achievements or goals.
- We would like to hypothesize that the counties that have more breweries that promote CSR support their communities more. However, we do not know the levels of intensity craft breweries have in their CSR programs and if they do support communities in other counties.
- Three breweries have their own foundations: Oskar Blues (Can'd Aid), Left Hand Brewing, and New Belgium Brewing (which is also a certified B-Corporation).
Moving forward
For Confluence we hope to help all craft breweries improve their CSR promotions and practices through our services. We can either help manage all or a small portion of their CSR initiatives or create a strategy to better market these activities. We can help smaller breweries realize what they can do, what competitors are doing, and how to make an impact that aligns with where the craft brewery's vision and strategy take place.
We will try to update these maps every six months as more breweries enter the market and as other breweries hopefully improve their social reporting on their websites. For the future we hope to include analysis on breweries that promote using social media, on-site, and on products.
*Front Range includes the following counties: Adams, Arapahoe, Boulder, Broomfield, Clear Creek, Denver, Douglas, El Paso, Elbert, Fremont, Gilpin, Jefferson, Larimer, Park, Pueblo, Teller, and Weld
