Reaching out to the masses and soliciting their support is another option that organizations have utilized more and more the last few years. Crowdsourcing helps a company solve some of its biggest issues. Crowdsourcing gives opportunities to other businesses in a different industry to contribute as well as creative individuals to bring alternative ideas.
"the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers."
The brewing industry is a very collaborative industry and breweries have done some pretty innovative ideas to improve its impact on the environment. Through a crowdsourcing campaign though, an organization receives solutions or input from different industries. These types of collaborations of different industries are difficult to find because the fit between the two may not be as apparent at first.
The second Sustainable Brands article around crowdsourcing aimed to tackling food system challenges that address business practices. In 2014, Unilever launched "Unilever Foundry," a crowdsourcing platform for small businesses to partner with Unilever. Unilever has already used the platform for tackling sustainability challenges. For the upcoming food system challenge, Unilever is looking for ideas regarding:
- Food waste
- Food chain sustainability
- Heart Health
By Unilever and the Carlsberg Group using crowdsourcing, they are accessing new talent, tools, and ideas that may have taken their internal teams possibly longer. In addition, they are using crowdsourcing to address some of the top environmental and social challenges our world is facing. Through these unique collaborations, new innovations and unique solutions may help solve these challenges.