Reaching out to the masses and soliciting their support is another option that organizations have utilized more and more the last few years. Crowdsourcing helps a company solve some of its biggest issues. Crowdsourcing gives opportunities to other businesses in a different industry to contribute as well as creative individuals to bring alternative ideas.
"the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers."
Occasionally your business gets in a bit of a rut. New ideas might be hard to come by. Perhaps any new ideas that do come through just do not work. At these times an outsider, usually a consulting firm, comes in to help. Well, has your business ever tried crowdsource the problem?
We were lucky enough to be able to contribute to Craft Brewing Business a second time. For this piece, we discussed how breweries can use five steps for starting or reorganizing its corporate social responsibility.
You can read the article here: http://www.craftbrewingbusiness.com/business-marketing/brewery-corporate-social-responsibility/
Although it comes from a brewery perspective, the same principles can be used for all businesses. Here is an outline of our five step model:
2015 is almost here! Change out your calendars, set some reasonable goals, and get those party poppers popping!
One of the many end-of-year traditions are all of the trends to see for the next year. In this piece, we will examine four trends several business analysts are anticipating for 2015. Then, we will examine how the trends will impact corporate social responsibility (CSR) practices.
Before we do that, we need to establish a connection between CSR and all business trends. We will be doing this by using a CSR trend many CSR analysts expect for 2015:
CSR Trend: There will be an increased merging of CSR into business strategy & C-Level decision-making.
Reasoning: CSR is not going anywhere. State governments are increasing their support of Benefit Corporations (B-Corporations). Businesses are achieving success with their CSR campaigns. Finally, customers are willing to pay more for products from companies that have a positive impact. With all these different stakeholders building long-term support for CSR, business executives will be incorporating CSR into their decision-making more often.
If CSR is going to be more involved in the future, let's now see how CSR is impacted by other business trends forecasted for 2015: