Reaching out to the masses and soliciting their support is another option that organizations have utilized more and more the last few years. Crowdsourcing helps a company solve some of its biggest issues. Crowdsourcing gives opportunities to other businesses in a different industry to contribute as well as creative individuals to bring alternative ideas.
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Crowdsourcing"the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers." |
First, the Carlsberg Group is looking for ideas to improve its environmental impact with its "Cheers to Green Ideas" campaign. The initiative is looking for solutions to in three high-impact areas: eco-friendly packaging, recycling, and less water & energy consumption when brewing.
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