During the Great American Beer Fest two weeks ago, we attended an event hosted by Goose Island Beer Co. where they premiered their film "Grit & Grain." The film shares the story about how their well-known Bourbon County Stout is made - from the cutting down of white oak trees in the Ozarks to make the bourbon barrels all the way to the tasting the finished product.
Although not a significant amount of the story involves sustainability practices, the film does show two important aspects to the process:
Please check out our review of the event and movie on PorchDrinking.com.
To see the movie, Goose Island is releasing the film in nine chapters every Friday on YouTube. The first two chapters are out now and catch watch in the player below.
In June, Breckenridge Brewery opened a new twelve-acre campus in Littleton, Colorado, becoming their main headquarters. A few weeks later, we were able to get an exclusive tour and interview with Todd Usry, Brewmaster and Director of Brewery Operations.
Todd showed us a number of sustainability designs and practices in the new facility. See picture of the new brewery and learn more about the sustainability initiatives in our article posted on PorchDrinking.com.
Read the article here: http://goo.gl/sv0RHE
Today we had a case study published on Craft Brewing Business detailing a fundraiser we worked on with Living The Dream Brewing Co. in March. The case illustrates several benefits for charities and businesses to help each other where they can create a shared-value relationship.
From the fundraiser, some of the major outcomes included:
You can read the case study on Craft Brewing Business here.
We were lucky enough to be able to contribute to Craft Brewing Business a second time. For this piece, we discussed how breweries can use five steps for starting or reorganizing its corporate social responsibility.
You can read the article here: http://www.craftbrewingbusiness.com/business-marketing/brewery-corporate-social-responsibility/
Although it comes from a brewery perspective, the same principles can be used for all businesses. Here is an outline of our five step model: