One of the many end-of-year traditions are all of the trends to see for the next year. In this piece, we will examine four trends several business analysts are anticipating for 2015. Then, we will examine how the trends will impact corporate social responsibility (CSR) practices.
Before we do that, we need to establish a connection between CSR and all business trends. We will be doing this by using a CSR trend many CSR analysts expect for 2015:
CSR Trend: There will be an increased merging of CSR into business strategy & C-Level decision-making.
Reasoning: CSR is not going anywhere. State governments are increasing their support of Benefit Corporations (B-Corporations). Businesses are achieving success with their CSR campaigns. Finally, customers are willing to pay more for products from companies that have a positive impact. With all these different stakeholders building long-term support for CSR, business executives will be incorporating CSR into their decision-making more often.
If CSR is going to be more involved in the future, let's now see how CSR is impacted by other business trends forecasted for 2015: